Overview
The Digital Marketing Manager will be responsible for developing and implementing comprehensive marketing strategies while managing projects across multiple teams and departments. This position will work across Dynamico's portfolio companies.
Key Responsibilities
Marketing strategy
• Develop and execute integrated marketing plans that support company business objectives
• Conduct market research and competitive analysis to inform marketing strategies
• Design and implement digital marketing campaigns across various channels
• Develop compelling content and messaging for brand positioning
Project Management
• Lead cross-functional projects from conception to completion
• Create detailed project plans, timelines, and resource allocation strategies
• Manage project scope and deliverables
• Coordinate with internal teams and external vendors to ensure project success
• Utilize project management tools and methodologies (Agile, Scrum, Waterfall)
• Monitor project risks and develop mitigation strategies
Reporting and Analysis
• Prepare comprehensive marketing and project performance reports
• Track and analyze key performance indicators (KPIs)
• Present insights and recommendations to senior leadership
• Utilize analytics tools to measure campaign effectiveness
Required Qualifications
• Bachelor's degree in Marketing, Business Administration, or related field
• 3-5 years of combined marketing and project management experience
• Proven track record of successful marketing campaign management
• Strong proficiency in digital marketing tools and platforms
• Advanced analytical and strategic planning skills
Soft skills
• Exceptional communication and interpersonal abilities
• Strong leadership and team collaboration skills
• Adaptability and problem-solving mindset
• Strategic thinking and creative problem resolution
• Ability to work in a fast-paced, dynamic environment
Compensation and Benefits
• Competitive salary commensurate with experience
• Professional development opportunities
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