Job Description

Leading Global Pharma manufacturer is seeking Sr Manager or Associate Director of Data Science with pharma marketing optimization experience.

Responsibilities

• Partner with marketing and omnichannel teams to address business questions and optimize marketing strategies.
• Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a digital perspective.
• Develop predictive models, MMM, AI-powered tools, and attribution solutions to enhance resource allocation and improve engagement.
• Lead the design of statistical and machine learning models to quantify marketing impact and patient interactions.
• Monitor key digital metrics, providing actionable insights to brand managers on field, email, media, and website performance.
• Collaborate with third-party vendors to ensure optimal measurement strategy and data availability for marketing evaluation.

Qualifications

• Bachelor’s degree required; advanced technical degree preferred.
• 3+ years of experience in advanced analytics in pharmaceuticals.

Required Skills

• Expertise in media mix modeling (MMM) OR predictive analytics, statistical analysis, and machine learning. GenAI and LLM nice to have
• Strong SQL skills for data extraction and manipulation.
• Proficiency in Python or R for data modeling.
• Experience in marketing analytics.
• Excellent communication skills to relay data findings in business terms.

Send your resume for consideration to ilana@analyticrecruiting.com

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