Job Description

The Opportunity

The Director of Marketing & Innovation will lead the company’s efforts to strengthen brand equity, grow market share, and expand customer reach through data-driven campaigns, thoughtful brand development, and breakthrough product ideas tailored to the foodservice industry. This role requires a dynamic, high-capacity leader with deep B2B marketing experience, strong commercial instincts, and a genuine passion for uncovering unmet operator needs and converting them into market-ready solutions. It blends strategic planning, creative storytelling, digital mastery, and a relentless pursuit of innovation—making it ideal for someone who thrives in fast-moving, entrepreneurial environments where innovation and execution must go hand in hand.

Responsibilities

• Develop and execute a data-driven marketing strategy aligned with revenue growth, product portfolio expansion, and brand elevation.
• Define brand architecture, positioning, and messaging frameworks for core product lines, tailored to operators, chefs, distributors, and rep groups.
• Establish KPIs and dashboards to track campaign ROI, lead conversion, customer engagement, and marketing’s contribution to sales.
• Serve as the cross-functional champion for innovation—bridging marketing, product development, and operations together to identify and pursue new growth opportunities.
• Translate customer feedback, culinary trends, and competitive intelligence into actionable product concepts and market requirements
• Facilitate ideation workshops and innovation sprints to generate new product or service ideas with internal teams and external collaborators (e.g., chefs, operators, dealers).
• Contribute to the long-term product roadmap, advising on feature prioritization, go-to-market timing, and value proposition development.
• Direct integrated demand generation campaigns using SEO/SEM, paid media, email automation, content strategy, and social media to generate and nurture qualified leads.
• Own the corporate website and digital ecosystem—including UX, SEO, lead generation, and product visibility.
• Performs other duties or responsibilities as requested or required

Requirements

• Bachelor’s degree or MBA in Marketing, Business Administration, Communications, or related field/equivalent experience.
• 8–12 years of progressive marketing experience with at least 4–5 years in a B2B environment, ideally in manufacturing, foodservice equipment, or industrial products.
• Experience working with channel partners, distributors, and manufacturer representatives.
• Knowledge of the restaurant and hospitality industry's buying cycles and equipment procurement processes.
• Ability to work in a fast-paced, entrepreneurial manufacturing environment with hands-on leadership.
• Experience marketing to restaurant owners, operators, and/or commercial kitchen designers is highly preferred.
• Strong expertise in digital marketing, lead generation, and CRM-based marketing automation.
• Skilled in brand management, storytelling, content creation, and product marketing.
• Hands-on experience planning and executing trade shows and dealer marketing programs.
• Proficiency with marketing technologies (e.g., Salesforce, Google Analytics, CMS platforms).

Server Products is proud to be an Equal Opportunity Employer. Server Products does not discriminate against any person due to any protected classes or characteristics. Our employment decisions are based only on valid, job-related requirements. We are committed to providing a workplace where all employees are treated fairly and with respect.

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