Job Description

About Goop Kitchen : goop Kitchen is a food delivery and takeout concept born from goop, the modern lifestyle brand founded by Gwyneth Paltrow in 2008. Launched in 2021 as a “delivery-first” restaurant, goop Kitchen brings together Gwyneth’s clean food vision, a digitally-native marketing strategy, culinary and kitchen operations expertise from some of the world’s best restaurants, and class leading paybacks on small footprint restaurants. goop Kitchen provides guests with access to nutritious, fantastic-tasting food whenever and wherever they want it. The brand’s core strategic objective is to be our guests’ “first choice” in healthy delivered food in all our markets.

Position Overview : The Director, Digital & Performance Marketing will be responsible for developing and executing comprehensive digital marketing strategies that support goop Kitchen's nationwide growth. This role demands a strategic, data-driven thinker who can lead omnichannel campaigns while constantly testing, learning, and optimizing to hit KPIs. From loyalty and email marketing to performance media and third-party delivery partners, the ideal candidate blends analytical rigor with brand instinct—and knows how to turn insights into action.

Key Responsibilities:

Digital Marketing Strategy:

• Develop overarching marketing plans that align with key business initiatives and provide thought leadership to the senior leadership team.

Loyalty / Email Marketing

• Develop and execute mass notification emails and segmented marketing campaigns — working closely with Director of Social and Content on messaging and copywriting
• Implement automated email strategies and ensure timely updates to marketing platforms with each menu change.
• Regularly A/B test subject lines, CTAs, send times, and segmentation logic to continuously improve open rates, click-throughs, and conversions.
• Oversee ongoing loyalty program strategy, implementation, optimization, and manage quarterly meetings with our loyalty vendor.

3rd Party Delivery Aggregators 

• Manage advertising campaigns, promotions, and budgets across third-party aggregators: Uber Eats, Doordash, Postmates, etc.
• Monitor campaign KPIs; proactively test promotion formats and messaging to optimize performance per platform.
• Build and maintain strong relationships with account managers, coordinating

promotions as needed.

• Provide weekly reports on campaign performance and update branding when

necessary.

Analytics Lead

• Champion a culture of experimentation, incorporating test-and-learn frameworks across marketing initiatives to validate strategies and uncover opportunities.
• Compile marketing statistics for weekly team reporting.
• Maintain the monthly rollup KPI tracker and provide ad hoc reporting to senior

leadership.

• Conduct ad hoc analysis to determine effectiveness and efficiency of marketing campaigns and initiatives.

Paid Media Management

• Oversee Meta and Google paid media campaigns from strategy through execution, with a focus on constant optimization—via creative testing, budget allocation, and audience refinement. 

Account Management

• Coordinate approvals and feedback within the team and participate in cross- departmental meetings.
• Serve as the point of contact with the goop Kitchen team, leading weekly meetings and drafting marketing update emails.

SMS Marketing

• Set up and integrate SMS marketing strategies with loyalty platform, including mass notifications, segmented campaigns, and automations.
• Drive performance through experimentation with timing, message format, and cadence across SMS campaigns.

Existing and New Locations Support

• Create and implement marketing strategies for new locations, assembling menus, creating mock webpages, and distributing vouchers.
• Manage listings on Google, Yelp, and Apple Maps

First Party App Management

• Spearhead app design/development and management, acting as the point person with our web partner on monthly challenges, interstitial updates, and push notifications.

Website Management

• Oversee all aspects of website management of goopkitchen.com, coordinating with our tech team for updates and changes, and managing homepage promotions and hero images.
• Own ongoing website updates, ensuring all homepage promotions, landing pages, and CTAs are optimized for conversion through continuous multivariate testing.

Qualifications :

• 8+ years of experience in marketing, with a focus on digital marketing and brand

Management.

• Proven track record of developing successful digital marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and drive decisions.
• Excellent communication and interpersonal skills.
• Proficient in email marketing platforms, social media management tools, and analytics software.
• Restaurant tech experience with Toast, Olo, Doordash and Uber Eats are a plus

What We Offer:

• Competitive salary and benefits package + equity
• Opportunity to work in a dynamic and innovative environment.
• A chance to make a meaningful impact on a growing brand.

Here’s what our process looks like:

• Send your resume and a cover letter outlining their relevant experience and vision for the role to insider@goopkitchen.com with “Director Digital + Performance Marketing” in the subject line.
• We will contact you if we believe you are a good fit for an initial interview.

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