Job Description

**Please only apply if local to Dallas-Fort Worth and open to going into an office 5 days/week.**

Job Posting: Digital Marketing Manager

Location: Fort Worth, TX - On-site.

Job Type: Full-Time

Job Description:

As the Digital Marketing Manager , you will spearhead digital strategies, execute campaigns, and analyze performance to maximize ROI. This role will require expertise in handling CPG products and a strong background in Retail Link Management (RLM). The ideal candidate has experience collaborating with agencies and managing multiple digital marketing channels, including SEO, PPC, and paid social.

Key Responsibilities:

• Develop and implement digital marketing strategies in alignment with business goals and target audience needs.
• Manage and optimize multi-channel campaigns, including SEO, PPC, and paid social.
• Analyze online consumer behavior and trends to tailor campaigns for optimal engagement and conversions.
• Collaborate with cross-functional teams to ensure digital efforts align with broader marketing objectives.
• Oversee agency partnerships, ensuring effective execution on deliverables and maintaining budget adherence.
• Utilize RLM tools to strengthen partnerships with retail businesses and track performance metrics.
• Guide content development that supports brand messaging and resonates with the target audience.
• Monitor and analyze campaign performance, making data-driven decisions to improve effectiveness.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• 5+ years of hands-on experience in digital marketing across SEO, PPC, and paid social campaigns.
• Proven track record in handling and marketing CPG products.
• Strong understanding of Retail Link Management (RLM).
• Experience managing agencies and third-party partners effectively.
• Data-driven mindset with expertise in analytics and reporting tools (Google Analytics, etc.).
• Exceptional written and verbal communication skills.
• Strategic thinker with the ability to manage multiple projects simultaneously.

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